Translation part 2 (from the instructor)

As the class worked through the nine “blocks” of Osterwalder and Pignuer’s canvas for business model generation, a new point of translation emerged.  We realized that in the arts, key partners and customer segments are not on opposite ends of a flat map:

biz model canvas flat

The canvas, instead, should be mapped onto a cylinder, so that key partners and customer segments meet:
3d biz model canvas

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This entry was posted in Lean Launchpad on by .

About lindaessig

Linda Essig is director of Enterprise and Entrepreneurship Programs at the Herberger Institute for Design and the Arts at Arizona State University, including its award-winning arts entrepreneurship program, Pave: http://pave.asu.edu The opinions expressed on creativeinfrastructure are her own and not those of ASU. You can follow her on twitter @LindaInPhoenix and "like" the Pave Program in Arts Entrepreneurship at http://www.facebook.com/pages/pave-program-in-arts-entrepreneurship/386328970101 Find Pave's journal, Artivate, at http://artivate.org

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